Advertise with Afrique Folk

Put your brand in front of readers who follow African music, film, fashion, food and travel closely, in a setting built on independent, well-made stories.

Who reads Afrique Folk

Our readers come for the stories behind the continent's culture: the artists, the shows, the openings and the places worth knowing about. They read closely, they go out, and they share what they find.

Culture followers

They keep up with what is new

Readers who follow releases, premieres, exhibitions and the people shaping African culture at home and abroad.

Event goers

They show up

Readers planning their next festival, gig, launch or night out, and looking to us for what is worth their time.

The industry

They work in it

Artists, publicists, brand managers and creatives who read Afrique Folk to see who is doing what.

Ways to work with us

Pick one, or combine them into a campaign. We will suggest the mix that fits your goals and budget.

01

Sponsored features

A story about your brand, launch or event, written and produced with our editorial team and published on Afrique Folk.

  • Written in our voice, reviewed with you before it goes live
  • Clearly labelled as sponsored
  • Shared in the newsletter and on our social channels

Best for: launches, brand stories and partnerships with something to say.

02

Display advertising

Banner placements across the homepage, section pages and articles, matched to the sections your audience reads.

  • Placements on the homepage, sections and article pages
  • Run by section or across the whole site
  • Performance report at the end of the run

Best for: awareness campaigns and ticket sales.

03

Newsletter sponsorship

A sponsored slot in our monthly newsletter of the stories, sounds and events worth readers' time.

  • Your message alongside our monthly picks
  • Link straight to your site, tickets or product
  • One sponsor per issue

Best for: reaching our most engaged readers directly.

04

Event and launch coverage

We cover your event, launch or premiere, with a story on the site and coverage on our social channels.

  • Coverage on the night and a write-up after
  • Photos and highlights shared across our channels
  • Optional sponsored feature ahead of the date

Best for: festivals, premieres, openings and product launches.

How a campaign works

1

Tell us your goals

Share what you want to achieve, your dates and a rough budget using the form below.

2

Get a plan

We reply with a proposal: the placements, the timing and what it costs.

3

We create and publish

Our team produces the work, checks it with you and puts it live on schedule.

4

See the results

At the end of the campaign you get a short report on how it performed.

Our standards

Independent first

Readers trust Afrique Folk because our coverage is independent. Sponsored content is always labelled as sponsored, our editors keep the final say on anything published under our name, and advertising never decides what we cover.

Plan a campaign

Tell us a little about your brand and what you have in mind. We will come back with questions or a proposal.